In today’s “always on” digital environment, the world is at our fingertips. Open, click, view, buy, comment, download. Anything you want. It’s all right there. Even so, book readership is on the rise, and a recent Association of National Advertisers study found that direct mail delivers a higher return on investment (ROI) than any digital channel. Why? Because “digital everything, everywhere” gets old sometimes.
If a management team drives vision for a business, and marketing brings clients into the business, then employees are those who actually move the business forward.
Where there is writing, there is marketing, and where there is marketing, there is business. Check out our reasoning why great writing means great business.
Public speaking is a valuable skill that’s often necessary within the professional world. So how can you overcome anxiety and become a better public speaker?
Customer values and behavior are constantly changing. When this occurs, do your print marketing strategies track with them? The formats you choose, the messaging you write, and the layouts you create are all impacted by consumer trends.
Customer service can make or break a business. Just how influential is it, though? Today we’re going to take a look at the power of great customer service.
Word of mouth marketing can be make or break for a small business...how will you use it to your advantage?
Want a strong, recognizable brand identity? Creative and engaging marketing pieces are essential, but if those designs aren’t consistent across channels, your brand might be memorable, but not necessarily perceived as professional. That’s why it’s crucial to maintain consistent branding across all channels. Consistency keeps your business top of mind, fosters trust, and reinforces your credibility.
Whether you choose to take photos with a quality camera or your phone, there are specific ways to ensure pictures turn out clean, crisp and professional.
A vision statement is a vital part of any successful small business, so today we explore how to craft an effective vision statement to move your business forward.
