News/Blog

You may not be playing a tennis match, but there’s always something you can learn from one of the greats! Follow in the footsteps of Serena and take a swing with new marketing efforts!

Looking around, most companies are making the same claims these days. They offer great products at great prices. What sets you apart? This is where customer experience (CX) becomes so important. Customer experience is more than customer service. It’s everything about how people experience your company, from the direct mail pieces you send to how you handle returns.

Leadership is an extremely valuable trait to have in the business community, but it doesn’t happen overnight. Instead, true leadership skills are fostered through practice, challenges and growth.

Consider the needs of your audience when designing your website, and what they might expect to see, and you’ll be setting your business up for success!

Whether you’re back to the office in-person, fully remote or working in a hybrid environment, running meetings has become about much more than simply standing up in front of a room with a powerpoint presentation.

Did you notice when Angie's List dropped the "list" and "e" from its name and became simply Angi? After 20 years as America's "go-to" place for finding home contractors, the company spent millions on a rebrand, including a new logo. With the company offering more than just lists, it was time. The new logo reflects that.

There’s no doubt that your current customers are a huge asset. After all, they’re the reason you’re in business! However, they may be able to help you even more than you realize.

Sometimes, it’s important to go back to the basics. While digital marketing can’t be ignored, it’s important to incorporate old-school, tried and true marketing methods to build a truly holistic marketing plan.

Are you hearing a lot of new marketing terms lately? Drip marketing, engagement marketing, loyalty marketing, trigger, and omnichannel marketing. What do these terms mean? Whether you are doing print or digital marketing, these concepts are essential to understand. Let's look at these five common marketing terms and what they mean to you.

Public speaking can be scary, but it doesn’t have to be. If you remember these tips and practice beforehand, your presentation is sure to be a hit. Give them a try to see how you can develop your public speaking skills and grow professionally.