This day is significant, and should be treated as such. If you’re interested in learning more about marketing on Memorial Day, we’ve compiled a list of dos and don’ts for businesses.
A call to action (CTA) is an essential element of any marketing piece, as it prompts the reader or viewer to take a specific action. Thus, we should expect minor changes to the CTA to impact the effectiveness of the marketing piece significantly, and they do. Here are three examples of how simple changes to your CTA can have a significant impact:
Whether you choose to take photos with a quality camera or a simple smartphone, there are specific ways to ensure pictures turn out clean, crisp and professional.
In today’s world, if a business is not on social media, it can easily fall by the wayside as technology advances. However, being on social media is simply not enough anymore.
Building trust is essential for any business or organization. Without trust, it isn't easy to establish and maintain relationships with customers. So how do you use your marketing materials to build trust? Let’s look at five tips that work regardless of your marketing channel.
Mother’s Day is just around the corner on Sunday, May 13th. It’s the perfect opportunity to engage with consumers by celebrating a day for the mothers in their lives.
If you’re looking to make the most of your small business marketing efforts during the month of May, check out some of these ideas to get started and grow.
Event marketing is a powerful tool because it offers a unique opportunity to engage with potential customers and create memorable experiences that leave a lasting impression. Direct mail, email, social media, and other marketing channels play essential roles in your marketing mix, but in-person events offer something unique that other channels don’t. They allow attendees to interact with the brand and experience it firsthand.
Cover letters may seem difficult, but they don’t have to be. Today we’re going to “cover” how to write the perfect cover letter and market yourself for your job search.
Drip email marketing, otherwise known as drip email campaigns, is the perfect way to automate the marketing and sales process, easily converting leads into customers.