News/Blog

When it comes to marketing, take it from people who have been there and done that.

One of the fastest ways to grab buyers’ attention is to give them something special. Whether insider deals or bundle packages, special offers help cement customer loyalty and keep them coming back. Using the example of a local coffee shop, let’s look at five ways you can use your marketing communications, whether print or digital, to make your customers feel valued and remind them why they love doing business with you.

There’s no need to wait to network! Use both digital and traditional methods to reach even more people than before.

Let’s talk about what mobile optimization is, why you should be doing it, what platforms you should consider and how you can take advantage! 

Every business loses customers, but just because customers stop purchasing from you doesn’t mean that they are gone forever. You can win them back! You just need a plan. Here are five tips for re-engaging lapsed customers.

From engaging videos to captivating written content, the opportunities for content marketing are endless. Leverage your audiences and the audiences of others to get your message out into the world.

Don’t forget to market to the people who already know and love you. Your existing customers are much more likely to purchase again, and with the right marketing efforts, you’re on your way to successful repeat business.

Have you ever noticed that you naturally want to return the favor when someone does something nice for you? As human beings, it’s a reaction that is wired into us, and it can be tapped as part of your direct mail strategy. It’s called “the rule of reciprocity.”

When it comes to your marketing efforts, there are a ton of items you should be tracking throughout the entire marketing lifecycle!

The right marketing can make any brand seem thrilling, and can boost a small business if used appropriately. If your business is struggling to sell a less-than-compelling product, check out some of these marketing tactics to bump consumer interest and sell excitement.