With Halloween just around the corner, how can your business join in the festivities? Here are a few spooky good marketing tricks to consider for Halloween.
You're preparing to launch your next direct mail campaign. You've updated your mailing list and identified your target variables, but what about your messaging? If you've been targeting the same customer base for a while, it's critical to regularly evaluate your approach to prevent things from going stale.
Cover letters may seem difficult, but they don’t have to be. Today we’re going to “cover” how to write the perfect cover letter and market yourself for your job search.
A great brand starts with a great logo. Here are a few tips to design an appealing business logo.
Want to capture your audience's interest and drive purchases? Use psychology! One helpful model is Dr. Robert Cialdini's framework for persuasive marketing. His six concepts—limited availability, mutual exchange, credibility, peer validation, connection, and commitment—can be enormously helpful for improving outcomes and prompting swift customer action.
Reading offers a variety of benefits to business professionals, particularly in strengthening leadership skills. Check out these five reasons reading makes you a better leader.
What if there was a way to write the perfect resume that would help you land your dream job? Lucky for you, we’ve got 10 tips for writing the perfect resume today.
Design trends change. Fonts change. Even the way people browse catalogs and ads shifts over the years. However, some marketing techniques remain timeless. They strike chords so profoundly rooted in human psychology that they deliver results decade after decade.
Whether your business is large and national or small and local, SEO—search engine optimization—is a huge part of making sure your company is marketable.
If your small business is interested in promoting itself and gaining new customers, check out these tips and steps to creating an email marketing campaign.
