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Anyone having success with email marketing knows that, at some point, certain customers “go dark” or stop responding to your offers. This doesn’t necessarily mean that they are no longer interested. Going dark can happen for any number of reasons, including an overflowing inbox. One proven win-back strategy is to re-engage them using oversized postcards.

Think of the influencer like the peanut butter to your jelly. They already have a following, and they’re willing to help spread the word about your product or service. Check out these ways to leverage influencer marketing for your business. 

Sometimes the key to success is simply stepping back to evaluate and taking time to recharge. It may seem counterintuitive, but studies have shown that taking a break can lead to increased productivity. Remember to take your time this holiday season to produce your best efforts!

Curiosity is a human trait that can help grab the attention of your audience, customers both new and old. As a marketer, understanding these human mannerisms and characteristics can help you succeed.

Did you know that the United States Postal Service is giving you free multichannel exposure every day? You don’t need to do anything extra to receive this benefit, although there are some tricks you can use to make the most of it.

Now is the time to take charge of your marketing efforts to reach your customers in their year-end shopping efforts. Plus, it’s the perfect time of year to show your customers you care, which will undoubtedly build strong relationships for the new year. 

If you’ve been sitting on the same exact branding for the past 20 years, it may be time to think about a refresh. But before you go rushing into a rebrand, check out these tips to update your look while still maintaining your core identity. 

There are many channels that allow you to communicate with your customers. From direct mail to email and social media, the options have exploded. But not every customer prefers the same channels, and depending on the type of communication, customers might prefer different channels for each. Get the channel right, and you make it easy for customers to communicate and buy. Get it wrong, and customers can tune you out, even if yours is a product they want or need.

How will you show your customers how much they mean to you? After all, without them you wouldn’t be in business! Make sure that whatever you decide to do, you do it from the heart.

Your customers are the reason you continue to exist today. Show them how much they mean to you by investing in genuine relationships with them, and you’ll be surprised at how much they’re willing to help you in return.

According to Shopkick, consumers plan to start their holiday shopping earlier this year. For businesses, that means starting their marketing earlier, too. Are you ready?

Every marketing campaign can’t be a home run, but every marketing campaign can be a learning experience. Read on to learn how you can learn from your marketing experiences and pivot to ensure continued success.

Email marketing doesn’t have to be scary, but it can be scary good! Stick to these basic email marketing rules and your campaign is off to a hauntingly good start.

You were already on the minds of your customers, now it’s time to solidify your place on their hearts. Print materials, like stickers, to help get there today.

Sometimes you want a little extra in your direct marketing projects. What you are doing may be great, but there are times when you need a little something more. When that happens, you can look to specialty techniques and processes. Here are five design techniques for when you need something to knock your audience’s socks off.

While you may think that marketers and football players are far from alike, that’s not exactly true. There’s actually a ton to learn from the sport of football.

The changing season is a great reminder to freshen things up with your marketing plan. Now is the time to get creative and try new things before the holiday season arrives.

From contactless payments to logins at the doctor’s office, pandemic-related precautions are fueling a surge in QR Codes. This is great news for businesses. As your customers and prospects become more accustomed to using QR Codes during the pandemic, this opens the door to greater use for customer engagement and marketing activities, as well.

When your team members love working for your business, it shows. It’s important to ensure you build a company culture that lasts. After all, your team members are the heart and soul of your company. When they’re happy, good work also gets done.

In order to become a brand that your audience knows, loves and trusts, your branding plays a major role.

Let’s face it. Marketing isn’t easy. There are so many things to think about — creative, offer, list, personalization, and more. Are those extra hours of investment worth it? To find the answer, let’s look at the results of a classic study from The Rochester Institute of Technology (RIT).

Why should you begin planning your strategy so early? We’re glad you asked. Check out these reasons to stop delaying and start planning today.

Remember—you’re the director of your own marketing success when it comes to video production. Who knew one of the keys to success could be sitting in your pocket in the form of a smartphone!

When planning a marketing campaign, businesses often think they have to choose between direct mail and email. Not true! The intelligent approach is to use both. Here are five ways to use direct mail and email together to get the best results.

The possibilities are endless when it comes to printed products to help drive forward your marketing efforts. Put your creative cap on and consider what you can design!