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What can networking do for you, and how can you get started? Welcome to Business 101, and today we’re going to talk about how to network like an expert.

Like peanut butter and jelly and superheroes like Batman and Robin, print and digital marketing channels are both strong and effective on their own. Yet, they also work better together. Why? Any time you reinforce your message with multiple touches across different channels, you have a greater chance of getting noticed and moving people to action.

One marketing area that helps build your company brand, attracts potential clients and can increase revenue is publishing a book. Not sure if a book is best for your business? Check out these six reasons your business should write a book.

Content comes in all shapes and sizes and is perfect for you to help market your business. Don’t be afraid to experiment with different forms of content marketing to see what works best for your business!

Direct mail is a powerful tool, but it’s not one-size-fits-all. There are different formats, and there are pros and cons to each. Let’s look at some differences between the two most popular formats: envelopes and postcards.

The new year is a time to start fresh and new. Take this as an opportunity to dive into your marketing strategy for the coming year.

Want to get attention? Wide-format graphics are the perfect opportunity. If you send an email, it needs to get read almost immediately, or it will disappear underneath the hundreds of others that come in behind it. But window graphics, wall coverings, and signage are hard to miss. If you want guaranteed attention, go big!

While work is an important part of life, nothing beats the value loved ones bring to the table. This holiday season, keep these benefits in mind as you take time off to celebrate with loved ones.

Creating a truly successful landing page takes the right ingredients and flow. If you’re struggling to create a landing page for your business or a product, make sure you’re following these seven tips.

Packaging is customers' first impression of your brand, so make sure it looks its best. Whether you're selling in chain stores or just in your small shop, shoppers will associate the quality on the outside (your packaging) with the quality on the inside (your product). Ensure your packaging is eye-catching, engaging, and reflects your brand's values.

Stories are at the heart of all marketing. You could have the best product, but without storytelling, it may not reach its sales potential.

This holiday season, be sure your small business stays on the forefront of consumers’ minds by following these four sage marketing tips. Not only will your business succeed for the holidays, but you can continue that growth into the New Year.

It’s beginning to look a lot like 2023! While we aren’t quite ready to ring in the new year, January is coming quickly. Check out these ways you can get a head start on succeeding with your marketing efforts in the new year.

The New Year is almost upon us! What good things are you expecting in 2023? What are your marketing priorities? Where are you looking to make the most profound investments? Aren’t sure? It’s time to create a marketing plan! Here are seven actionable steps you can take.

Now is the perfect time to thank your customers for all they’ve done for your business. Check out five ways you can show your appreciation for your customers this holiday season and year-round.

The power of print is incredible, especially when mixed with digital touchpoints. This is your reminder to spend the time to get it right.

When you design your next direct mail or email campaign, how are you determining how to target your messaging? Are you using data on what your customers look like and how they behave? Or are you making assumptions about them? Too often, we do the latter without realizing it.

How do you know what exactly you should be doing with your newsletter to get the best return? Check out these newsletter tips to ensure you’re optimizing your company updates.

Much like you do your holiday shopping early, now is the time to start marketing for your holiday deals and events. Get a head start by planning exactly how you’ll appeal to customers both new and old.

If you think an envelope is an envelope, you might want to think again. There are many types of envelopes, and each has different benefits for different purposes. Some open on the short side of the envelope, for example, while others open on the long side. Each type has different lengths of flaps and placement of seams that impact its functionality, such as how the envelopes run through inserters or how graphics can be placed.

Whether your business is large and national or small and local, SEO—search engine optimization—is a huge part of making sure your company is marketable.

Marketing automation is a great way to stay ahead of your campaigns and to allow more time to interact with your customers. Utilize it to get ahead during this busy season and to stay ahead in the year to come!

You can have the best product in the world, but your results will be disappointing if you don't market it to the right audience. Even if you have tons of data on your customers, how do you know they are your best target audience or that you are crafting messaging relevant to them? Get to know them!

Customer service has the power to make or break a relationship, no matter how great your products or services are. For that reason, it’s time to ensure you’re ready to take on any problem that comes your way with a smile.

For small businesses and individual professionals, October provides the perfect opportunity to increase your marketing efforts, connect with potential customers and grow your organization.