Understanding your customers' vertical markets can elevate you from being a commodity supplier to a trusted partner in the business-to-business marketplace. This is critical in today’s competitive marketplace, where personalized, relevant communications are crucial to success. In your next marketing communication, having a more profound understanding of your customer's vertical market can help you in three key ways:
Every brand has a story, including yours. The key is to dig in and figure out how to share it. Take a look at how to successfully tell your brand’s story.
Whether you’re a small business owner, marketer or workplace professional, there are lots of ways for you to jump on board the March mayhem of marketing.
Want to build your business faster? Personalize! According to McKinsey's “Next in Personalization” report, the fastest-growing companies drive 40% more revenue from personalization than their slower-growing counterparts. Furthermore, 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn’t happen. Personalization isn’t just icing on the cake anymore. It’s a must.
Marketing your company can be tricky, but mastering different mediums makes it easier. Set yourself apart from the crowd by using these 8 pointers to create effective flyers that generate client leads and grow your business.
When someone receives a direct mail piece or an email, what is the first thing they see? The headline or subject line! The success of your marketing effort hinges on the power of those words to hook your audience and draw them in. If your audience never gets past the headline, it doesn’t matter how great the offer is. They’ll never see it.
Your culture sets you apart from other employers, either in a good way or… not so good way. Ensure a great company culture that supports employees (and clients) with this handful of tips.
Whether you’re a CEO, manager or low-level business professional, employee retention matters. Here are five ways you can appreciate employees better.
To achieve optimal outcomes from your marketing campaigns, consider your channels as if they were members of a sports team. While each one—such as direct mail, email, or wide format—can be influential, their combined efforts will bring the best results. To make the most out of your multichannel approach, here are three steps to creating a great “team”!
Roses are red, violets are blue—use these tips to show customers how much they mean to you!
