News/Blog

The return of community and industry events means your business has another lucrative opportunity to put your marketing efforts on display and capture the attention of new prospects!

We all know that personalization drives results, but what do consumers really want? And does personalization impact all consumers equally?

Positive work environments cultivate happy employees, who then write raving company reviews. These reviews help create good buzz for the company.

Want to know what’s moving and shaking in the direct mail market? You can’t go wrong by looking to Who’s Mailing What!, a database of nearly 200,000 direct mail pieces scanned and analyzed by text, images, vertical market, and more. Recently, WMW! analyzed its database and found that the copy used in direct mail today is shorter than in years past—a lot shorter. Attention spans are dropping, buyers’ time is more precious, and mail that is fast and easy to scan is winning the day.

Lights…Camera….Action! Video is an opportunity for your business to tell a story in a compelling way. While we can’t promise that it’ll make you the next George Clooney, we can promise that if done correctly, it can be a great marketing tool for your business.

Sometimes when you do something over and over again, the results can become stagnant. That’s why it’s a great idea to mix it up when it comes to your marketing strategy!

It’s an ever-changing world, and we’re just living in it. Luckily, you’re a smart marketer who knows that to be successful, you must adapt! Marry your physical and virtual marketing worlds, embrace the new technologies and do things in the virtual world that make you stand out from the crowd.

When it comes to interactions, consumers hold power in their hands. They choose what content they want to see, when they want to see it, and what channels they want to engage with. That’s why successful companies do more than simply build their brands. They motivate their customers to choose them—to choose to engage. How do you get your audience to say yes to your messaging when they could so easily say no?

Deciding who to hire can be an incredibly difficult and overwhelming process. However, there are a few ways to wade through the interviews. If you’re in a position to hire, keep these tips in mind to find the right candidate for the job and build the best team possible.

When it comes to marketing, take it from people who have been there and done that.