You start with a product that you want to sell, but you’re not sure who wants to buy it. How do you identify your target audience? We have a few crucial steps.
Sustainability has become a core value for many consumers and businesses. However, as brands rush to position themselves as environmentally responsible, a growing challenge has emerged: greenwashing.
Lots of people can breeze through an application, write a cover letter and even limp along in a phone call, but few know how to nail the elusive in-person interview.
We put together a quick list of our favorite summer marketing ideas to help you get ready for the hot sales season coming up. Here’s how to prepare for summer marketing.
You've invested time, money, and effort into winning great customers. You have ongoing marketing programs to help keep those relationships strong. But what happens when customers stop buying anyway? Instead of watching them go, reignite their interest instead. Direct mail is one of your most powerful tools for doing it.
Whether you choose to take photos with a quality camera or a simple smartphone, there are specific ways to ensure pictures turn out clean, crisp and professional.
The business card is an important tool that’s useful for companies and individuals alike. But just how powerful is the business card? Let’s find out.
Everyone wants to nail their direct mail campaign or deliver a winning multichannel marketing strategy. But success takes more than a bold idea. It demands coordinating people, resources, and timelines, all anchored by strong project management.
There are still tried and true plans that can benefit your social networking. To get started, check out these strategies for successful social media marketing.
If you’re looking to make the most of your small business marketing efforts during the month of May, check out some of these ideas to get started and grow.
